Content is Still King: Here’s Why You Need a Content Team

While data has experienced a surge in relevance, content may have taken a backseat in the discussions today. Despite that, content is still king. You can be as data-driven as possible — but as per Discovery Channel’s EVP “if creative fails, then who cares?” Content matters only insofar as its quality rings true. Bad content is bad for business — good content is excellent. Let’s […]

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