Getting the Skinny On Influence Marketing

In a day and age where anyone’s word can carry across entire continents, it’s obvious that protecting and maintaining one’s reputation is the number one defensive measure businesses have to take when operating in highly competitive industries. But on the flip side, the Internet’s ability to spread the word also allows businesses to leverage content and hard work in order to produce a measurable, valuable […]






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Training Without a Gym – The Legs

When it comes to training the legs, there’s an almost infamous air of hesitation. Leg day, as it’s called, is hard. Notoriously hard. Squats are the best way to train your legs, and if you’re doing the right — with flat soles, heels digging into the ground, and a whole bunch of weight on your shoulders — they can easily force your entire body to […]






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Training Without a Gym – The Core

If rows and push-ups aren’t enough to satisfy your need for an iron core, or if your name is Mr. Lee or Mr. Balboa and you want a torso made of rough iron rather than mushy muscle, then you need to make sure the core is a heavy focus in your training program. In general movement, the core is indeed incredibly important. Aside from being […]






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Training Without a Gym – The Upper Body

The upper body can further be broken down into pulling and pushing movements. Pulling recruits the biceps in your arm, and your back musculature (in a very broad sense). Pushing recruits your triceps, and your chest/shoulders. The rest of your body stabilizes your movement, keeping you balanced and giving you the base and center of gravity necessary to push/pull from. Note: Here’s the spreadsheet version, […]






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Training Without a Gym – Getting Started with Strength

Part one of this little three-part series will be tackling the matter of strength. I’m young, I’m brash; when given a trio of physical attributes to amplify in training (strength, endurance, and movement) I’ll obviously start off with strength, discussing the best options for strength training at home and getting more power behind your lifts or strikes. Duh. Jokes aside, I’m starting the series with […]






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Content is Still King: Here’s Why You Need a Content Team

While data has experienced a huge surge in business relevance and importance over the last few years, from the arrival and proliferation of the term “big data” and its industry and governmental usages, to the way with which small and large businesses alike can easily mine and contextualize data regarding customer behavior and website traffic, content has taken a backseat in the debates and discussions […]






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So what exactly is HIIT? Your Guide to Interval Training

HIIT — the abbreviation alone gives you a good idea of what to expect going into such a rigorous training session. It hits you, hard, and the effects roll in quite rapidly the more consistently you train. Originally a form of supercharged training for Olympic speedskaters by a much more rigorous training standard called the Tabata method, HIIT is leaned on the lessons learned from […]






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Hydration: Why You Should Stay Hydrated, and How To Do It

Water is a pretty important part of life. You need water in order to survive, and that goes for every known example of life on the planet. The reason isn’t simply explained, and we’re still not 100 percent sure why water is so necessary, but the general rule seems to be this: water is a solvent, and a carrier, of all the basic components of […]






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The Importance of Proper Recovery

When approaching the topic of training, it’s really very easy to be caught up in the enthusiasm and hunger of starting a new program and grinding out the days doing reps and sets, heading out for practice every other day and getting better at your sport or martial art by spending hours and hours on the field or mat. But that’s not good for you. […]






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Macros and Calories: So, How Much Protein Do You Need?

So, most of us have had a basic biology class on how body composition and nutrition works. Basically, we need to eat a certain amount of food on a daily basis in order for our body to have enough fuel to get us through the day. Cells typically convert carbohydrates into energy — and if you’ve run out of carbohydrates and need to burn more, […]






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