Content is Still King: Here’s Why You Need a Content Team

While data has experienced a surge in relevance, content may have taken a backseat in the discussions today. Despite that, content is still king. You can be as data-driven as possible — but as per Discovery Channel’s EVP “if creative fails, then who cares?” Content matters only insofar as its quality rings true. Bad content is bad for business — good content is excellent. Let’s […]

Read Me Leave comment

So what exactly is HIIT? Your Guide to Interval Training

HIIT — the abbreviation alone gives you a good idea of what to expect going into such a rigorous training session. It hits you, hard, and the effects roll in quite rapidly the more consistently you train. Originally a form of supercharged training for Olympic speedskaters by a much more rigorous training standard called the Tabata method, HIIT is leaned on the lessons learned from […]

Read Me Leave comment